Cookie Policy
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They enable the website to remember your session, preferences, and interactions. Some cookies are essential for the website to function; others are used for analytics or advertising purposes and require your explicit consent under the PDPA before being activated.
2. Cookie Categories
| Category | Purpose | Consent Required? | Duration |
|---|---|---|---|
| Strictly Necessary | Shopping cart, checkout session, login authentication, security tokens. The Website cannot function without these. | No | Session / 24h |
| Functional | Remembers language preference, currency, and UI settings across visits. | No | 12 months |
| Analytics (Shopify) | Measures traffic, page views, conversion rates, and user behaviour. Used to improve Website performance. | Yes | 13 months |
| Marketing, Meta (Facebook/Instagram) | Tracks ad interactions from Facebook and Instagram campaigns. Enables ad effectiveness measurement and remarketing. | Yes, explicit | 90 days |
| Marketing, TikTok | Tracks interactions from TikTok advertising campaigns. Enables conversion measurement and audience targeting on TikTok. | Yes, explicit | 13 months |
| Marketing, Google Ads | Tracks clicks and conversions from Google Ads campaigns. Enables Google to measure ad performance and serve relevant ads. | Yes, explicit | 13 months |
| Marketing, Google Shopping | Enables product listing tracking and conversion measurement for Google Shopping campaigns. | Yes, explicit | 13 months |
3. Specific Cookies Used
3.1 Shopify (Necessary & Analytics)
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _shopify_session | Shopify | Necessary | Manages shopping cart and checkout session | 24 hours |
| cart | Shopify | Necessary | Stores shopping cart contents | 2 weeks |
| secure_customer_sig | Shopify | Necessary | Verifies logged-in customer authentication | Session |
| _shopify_y | Shopify | Analytics | Customer analytics and store performance tracking | 1 year |
| _shopify_s | Shopify | Analytics | Session-level analytics for page views | Session |
3.2 Meta (Facebook & Instagram), Marketing
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _fbp | Meta | Marketing | Facebook Pixel. Ad tracking, conversion measurement, and remarketing audience building | 90 days |
| _fbc | Meta | Marketing | Facebook click ID. Links ad clicks to Website conversions | 90 days |
3.3 TikTok, Marketing
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _ttp | TikTok | Marketing | TikTok Pixel. Tracks Website events (page views, add to cart, purchases) for ad measurement and audience targeting | 13 months |
| _tt_enable_cookie | TikTok | Marketing | Confirms TikTok cookie consent status | 13 months |
| ttclid | TikTok | Marketing | TikTok click ID. Attributes TikTok ad clicks to Website conversions | Session |
3.4 Google Ads & Google Shopping, Marketing
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _gcl_au | Marketing | Google Ads conversion linker. Links ad clicks to Website conversions across Google Ads and Shopping campaigns | 90 days | |
| _gcl_aw | Marketing | Google Ads click ID. Tracks specific ad click to purchase conversion | 90 days | |
| IDE | Google (DoubleClick) | Marketing | Used by Google to deliver and measure Google Ads across websites. Remarketing and frequency capping | 13 months |
| _ga | Google Analytics | Analytics | Distinguishes unique users for Google Analytics reporting | 2 years |
| _ga_* | Google Analytics | Analytics | Stores session state for Google Analytics 4 (GA4) | 2 years |
4. Consent Management
4.1 First Visit (Cookie Banner)
When you first visit the Website, a cookie consent banner will be displayed. You may choose to:
- Accept all cookies (necessary + functional + analytics + all marketing platforms)
- Accept necessary and functional cookies only
- Customise your preferences by category (e.g. accept analytics but decline all marketing)
- Decline all non-essential cookies
No marketing or analytics cookies are set before you make your selection. Your consent choice is recorded with a timestamp and your session identifier in accordance with the PDPA.
4.2 Changing Your Preferences
You may update your cookie preferences at any time by clicking 'Cookie Settings' in the Website footer. Withdrawal of consent does not affect the lawfulness of processing that occurred before withdrawal.
4.3 Browser-Level Controls
You may also manage cookies through your browser settings. Most browsers allow you to view, delete, and block cookies by category or by provider. Please note that disabling strictly necessary cookies will impair core Website functionality such as checkout and cart management.
5. Platform-Specific Information & Opt-Outs
5.1 Meta (Facebook & Instagram)
Meta Pixel is activated only after you provide explicit consent. Meta acts as an independent data controller for data processed through its advertising platform.
| Privacy Policy | facebook.com/privacy/policy |
|---|---|
| Ad Preferences | facebook.com/ads/preferences |
| Opt-Out | facebook.com/help/568137493302217 |
5.2 TikTok
TikTok Pixel is activated only after you provide explicit consent. TikTok Technology Limited acts as an independent data controller for advertising data processed through its platform.
| Privacy Policy | tiktok.com/legal/page/row/privacy-policy |
|---|---|
| Ad Settings | tiktok.com/settings/ads-activity |
| Opt-Out | Manage via TikTok account Ad Settings or your device's advertising ID settings |
5.3 Google Ads & Google Shopping
Google advertising cookies (including those used for Google Shopping) are activated only after you provide explicit consent. Google LLC acts as an independent data controller for advertising data processed through its platforms.
| Privacy Policy | policies.google.com/privacy |
|---|---|
| Ad Settings | adssettings.google.com |
| Opt-Out Tool | Google Analytics opt-out browser add-on |
| Your Ad Choices | aboutads.info/choices |
6. Data Transfers
Cookie data processed by Shopify, Meta, TikTok, and Google may be transferred to servers outside Thailand. The relevant destinations and applicable safeguards are:
| Platform | Server Location(s) | Transfer Safeguard |
|---|---|---|
| Shopify | USA / Canada | Shopify Data Processing Agreement, Standard Contractual Clauses (SCCs) |
| Meta | USA / Ireland | Meta Data Processing Terms, SCCs, consent-based activation only |
| TikTok | USA / Singapore | TikTok Data Processing Agreement, SCCs, consent-based activation only |
| Google Ads / Shopping | USA / EEA | Google Ads Data Processing Terms, SCCs, consent-based activation only |
All cross-border transfers are conducted under safeguards in accordance with PDPA Sections 28 to 29 and the PDPC Cross-Border Transfer Notification effective March 2024. For further details see the Privacy Policy.
7. Updates to This Policy
We may update this Cookie Policy to reflect changes in the tracking technologies we use or legal requirements. Material changes will be communicated via a notice on the Website. The updated date is shown at the top of this Policy.
8. Contact
For questions about cookies or consent management: legal@minairal.com