Cookie Policy
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They enable the website to remember your session, preferences, and interactions. Some cookies are essential for the website to function; others are used for analytics or advertising. The Website does not use a consent banner: analytics and advertising tags load when you open a page. Section 4 explains how to refuse or limit them.
2. Cookie Categories
| Category | Purpose | Can You Refuse It? | Duration |
|---|---|---|---|
| Strictly Necessary | Shopping cart, checkout session, login authentication, security tokens. The Website cannot function without these. | No (needed for the shop to work) | Session / 24h |
| Functional | Remembers language preference, currency, and UI settings across visits. | Yes, in your browser | 12 months |
| Analytics (Shopify, Google Analytics 4, PostHog) | Measures traffic, page views, conversion rates, and user behaviour. Used to improve Website performance. | Yes, see section 4 | 13 months |
| Marketing, Meta (Facebook/Instagram) | Tracks ad interactions from Facebook and Instagram campaigns. Enables ad effectiveness measurement and remarketing. | Yes, see section 4 | 90 days |
| Marketing, TikTok | Tracks interactions from TikTok advertising campaigns. Enables conversion measurement and audience targeting on TikTok. | Yes, see section 4 | 13 months |
| Marketing, Google Ads | Tracks clicks and conversions from Google Ads campaigns. Enables Google to measure ad performance and serve relevant ads. | Yes, see section 4 | 13 months |
| Marketing, Google Shopping | Enables product listing tracking and conversion measurement for Google Shopping campaigns. | Yes, see section 4 | 13 months |
| Marketing, Omnisend (email) | Links shop visits to newsletter subscriptions and measures email opens and clicks. | Yes, see section 4 | Session to 1 year |
3. Specific Cookies Used
3.1 Shopify (Necessary & Analytics)
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _shopify_session | Shopify | Necessary | Manages shopping cart and checkout session | 24 hours |
| cart | Shopify | Necessary | Stores shopping cart contents | 2 weeks |
| secure_customer_sig | Shopify | Necessary | Verifies logged-in customer authentication | Session |
| _shopify_y | Shopify | Analytics | Customer analytics and store performance tracking | 1 year |
| _shopify_s | Shopify | Analytics | Session-level analytics for page views | Session |
3.2 Meta (Facebook & Instagram), Marketing
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _fbp | Meta | Marketing | Facebook Pixel. Ad tracking, conversion measurement, and remarketing audience building | 90 days |
| _fbc | Meta | Marketing | Facebook click ID. Links ad clicks to Website conversions | 90 days |
3.3 TikTok, Marketing
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _ttp | TikTok | Marketing | TikTok Pixel. Tracks Website events (page views, add to cart, purchases) for ad measurement and audience targeting | 13 months |
| _tt_enable_cookie | TikTok | Marketing | Confirms TikTok cookie consent status | 13 months |
| ttclid | TikTok | Marketing | TikTok click ID. Attributes TikTok ad clicks to Website conversions | Session |
3.4 Google Ads & Google Shopping, Marketing
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _gcl_au | Marketing | Google Ads conversion linker. Links ad clicks to Website conversions across Google Ads and Shopping campaigns | 90 days | |
| _gcl_aw | Marketing | Google Ads click ID. Tracks specific ad click to purchase conversion | 90 days | |
| IDE | Google (DoubleClick) | Marketing | Used by Google to deliver and measure Google Ads across websites. Remarketing and frequency capping | 13 months |
| _ga | Google Analytics | Analytics | Distinguishes unique users for Google Analytics reporting | 2 years |
| _ga_* | Google Analytics | Analytics | Stores session state for Google Analytics 4 (GA4) | 2 years |
3.5 PostHog, Analytics
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| ph_*_posthog | PostHog | Analytics | Measures how visitors use the shop (pages viewed, clicks) so we can improve it | 1 year |
3.6 Omnisend, Email Marketing
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| soundestID | Omnisend | Marketing | Identifies a browsing session to link shop activity with newsletter subscriptions | Session |
| omnisendContactID | Omnisend | Marketing | Recognises a subscriber who arrives from one of our emails | Up to 1 year |
4. How to Refuse or Limit Cookies
The Website does not show a consent banner. Analytics and advertising tags load when you open a page. You can refuse or limit them at any time:
- Browser settings: view, delete and block cookies, by website or by type. If you block strictly necessary cookies, the cart and checkout will stop working.
- Block third-party cookies: most browsers (Safari, Firefox, Chrome, Edge) let you block third-party cookies, which limits ad tracking across websites.
- Google Analytics opt-out: install the Google Analytics opt-out browser add-on.
- Ad settings: turn off personalised ads in your Meta ad preferences, your Google ad settings and your TikTok account ad settings.
- Emails: every marketing email has an unsubscribe link.
- Deleting your data: email info@minairal.com to ask us to delete the personal data we hold about you. We handle requests under Thailand's Personal Data Protection Act B.E. 2562 (PDPA) and reply within 30 days.
5. Platform-Specific Information & Opt-Outs
5.1 Meta (Facebook & Instagram)
Meta Pixel loads when you open a page. Meta acts as an independent data controller for data processed through its advertising platform.
| Privacy Policy | facebook.com/privacy/policy |
|---|---|
| Ad Preferences | facebook.com/ads/preferences |
| Opt-Out | facebook.com/help/568137493302217 |
5.2 TikTok
TikTok Pixel loads when you open a page. TikTok Technology Limited acts as an independent data controller for advertising data processed through its platform.
| Privacy Policy | tiktok.com/legal/page/row/privacy-policy |
|---|---|
| Ad Settings | tiktok.com/settings/ads-activity |
| Opt-Out | Manage via TikTok account Ad Settings or your device's advertising ID settings |
5.3 Google Ads & Google Shopping
Google Analytics 4 and Google advertising cookies (including those used for Google Shopping) load when you open a page. Google LLC acts as an independent data controller for advertising data processed through its platforms.
| Privacy Policy | policies.google.com/privacy |
|---|---|
| Ad Settings | adssettings.google.com |
| Opt-Out Tool | Google Analytics opt-out browser add-on |
| Your Ad Choices | aboutads.info/choices |
6. Data Transfers
Cookie data processed by Shopify, Google, PostHog, Meta, TikTok and Omnisend may be transferred to servers outside Thailand. The relevant destinations and applicable safeguards are:
| Platform | Server Location(s) | Transfer Safeguard |
|---|---|---|
| Shopify | USA / Canada | Shopify Data Processing Agreement, Standard Contractual Clauses (SCCs) |
| Meta | USA / Ireland | Meta Data Processing Terms, SCCs |
| TikTok | USA / Singapore | TikTok Data Processing Agreement, SCCs |
| Google Ads / Shopping | USA / EEA | Google Ads Data Processing Terms, SCCs |
| PostHog | USA | PostHog Data Processing Agreement |
| Omnisend | Outside Thailand (provider's servers) | Omnisend Data Processing Agreement |
All cross-border transfers are conducted under safeguards in accordance with PDPA Sections 28 to 29 and the PDPC Cross-Border Transfer Notification effective March 2024. For further details see the Privacy Policy.
7. Updates to This Policy
We may update this Cookie Policy to reflect changes in the tracking technologies we use or legal requirements. Material changes will be communicated via a notice on the Website. The updated date is shown at the top of this Policy.
8. Contact
For questions about cookies or how to refuse tracking: info@minairal.com